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Pizzalina Owner Shares Frustrations of Opening a Restaurant

Louise Franz blogs her way to opening San Anselmo's new Pizzalina in September.

For San Anselmo’s Louise Franz, preparing for the September opening of her new Pizzalina pizzeria and wine bar in San Anselmo’s Red Hill Shopping Center has been no easy feat.

Her blog, which was featured yesterday on Inside Scoop SF, highlights just how tricky opening the restaurant has been with a mix of what Franz categorizes as "before and after pictures, funny antidotes, hair-pulling rants, praise, prayer and swearing (not necessarily in that order), recipes, invitations and special gifts."

It sounds as if some of Franz’s major frustrations, especially with the Marin County Health Department, have subsided for now. On her blog, Franz recently wrote that she and her architect are taking approved plans to the city of San Anselmo Wednesday for the building permit application: 

 “Major monument.  Hopefully we'll have our Building Permit in hand in 2-4 weeks.  Now I just have to figure out how to get some more money in the bank quick, seeing as I've already blown over budget on the architect/permit fees!  Lord, encamp your angels all around me.....”

Franz, who has lived in San Anselmo for 25 years, has worked at Picco in Larkspur and Rosso in Santa Rosa.  According to Inside Scoop, the Associazione Verace Pizza Napoletana has certified her as a pizzaiolo. 

Pizzalina will be located at 914 Sir Francis Drake Blvd., a space that last housed a for 25 years until it . Last October, Patch what they'd like to see in the space and a few commentors mentioned pizza. 

John Ferguson May 30, 2012 at 10:07 PM
Good luck, Louise! We'll definitely stop in when you're up and running. Starting a new business from scratch is one of the hardest things to do..
Louise May 30, 2012 at 11:23 PM
Thanks John! Let's hope its hardiest, yet most rewarding! Looking forward to seeing you there!
Louise May 30, 2012 at 11:30 PM
Thanks John! Let's hope its hardest, yet most rewarding! Looking forward to having you drop by!
JENNIFER ASHBYS-SIMMONS May 31, 2012 at 04:06 PM
Oh Louise...we need to chat over a bottle of wine or two! Jennifer Ashby-Simmons Lincoln Park
Michael Fahey May 31, 2012 at 04:22 PM
Please keep us all posted in regards to the permit process in San anselmo. We all need to hear first hand how atrocious the planning and building dictators can be to honest business people. Hopefully we will start a revolt and put an end to the insanity.
Louise May 31, 2012 at 07:45 PM
Ah, its about time we met! :-)
Louise May 31, 2012 at 07:52 PM
Ya know..... I don't want to make any enemies and its not totally their fault, everyone's super nice...we've just become to governmentalized. But I won't lie, when all you hear about is how small business is going to revitalize the economy and the government needs our taxes, and then it takes a fortune and months to get open, you begin to wonder what's wrong with the process. It is frustrating cuz you're bleeding money and you can't make it back until you get open!

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