Do-it-Yourself Public Relations (PR): Get the Publicity You Want

Do-It-Yourself Public Relations (PR) is how you affect the image that others form of you or your business.

It’s about what you can do to get more, positive publicity to achieve customer/consumer awareness and action.

Whether you're self-employed, working for a small business or charitable organization, planning an event, or getting geared up to promote yourself as an author, chef, or specialist - this is a key step to creating the image you want.

Even on a limited budget, you'll learn to work wonders using your own creative efforts. An informational package of materials will be distributed in class. Bring a bag lunch.

Taught by Cathy Balach, a Professor of small business and marketing. She's founded two businesses and is a consultant, specializing in small to mid-size business marketing and PR.